Mr. Product: The Graphic Art of Advertising’s Magnificent Mascots 1960–1985

Mr Product 2 e

Hey folks, I am excited to share with you a look at Mr. Product: The Graphic Art of Advertising’s Magnificent Mascots 1960–1985, the latest book on the wonderful world of commercial art by Warren Dotz and Masud Husain. You may remember that Warren exhibited many of his amazing advertising icons at San Francisco International Airport (SFO) recently in a solo show titled A World of Characters: Advertising Icons from the Warren Dotz Collection.

Here’s a snippet of what the book offers:

Mr. Product Volume 2 takes up where Meet Mr. Product Volume 1 left off, illustrating the story of the advertising mascot in America in the 1960s,’70s, and ’80s. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that will surprise even the most avid collectors of advertising ephemera.

Take a look at these ads, which are pages from the new book, and see if you can identify what aspects of popular culture ad execs were trying to capture to sell their wares.

Advertising often tries to capture the zeitgeist. It’s not always easy to see in the moment, but look back and unmistakable patterns are revealed:

Mr Product 2 b

Mr Product 2 c

Wonder Boy

Mr Product 2 d

Here comes my favorite one, the groovy ad with Campbell’s Kids as flower children! Hello, Peter Max-influenced art! Just what ARE they putting in Campbell’s Soup?! 1968, the year psychedelic pop went completely mainstream:

Campbells Kids groovy

“Souper-delic!”

Available for ~$15 on Amazon.